Skandia Investment Group wanted to create a video advert that explained their new fund.
As the fund was a best ideas fund we wanted to show all of the managers that were involved in making the decisions.
We therefore booked interviews with each of the fund managers at their respective offices. This took us all over the UK and over to a few European cities as well.
We wanted to keep the look and feel of each interview the same so we opted for green screen.
Once all the footage was shot we compiled it all together in the edit suite and added a graphics pack to try and help demonstrate the power and diversity that this fund offered.
The video was used one the Skandia platform, their website and at various events whilst on the fund roadshow. The content was also syndicated through various other platforms to help increase awareness and understanding of the fund, its performance and its objectives.
Shot on Sony Z1 camera and edited in Final Cut Pro. Graphics / Animations were produced in Adobe After Effects